May 2018

EMAAN Collaboration (Visual Merchandising)

As part of her Visual Merchandising assignment, Sherlyn had to propose to a brand to create a window display for them. She handed my proposal to Emaan and they approved. She created a theme of 'Warm Ramadhan' which was perfect timing as Eid Al Fitr was a month away, creating a sense of home and togetherness.

before

after

More items that they were selling were merchandised as opposed to only showcasing clothes. Captures a story behind the window display, possibly attracts and engages more consumer through window display. Some limitations in this project were the minimal option of new clothing, and small floor area for window display.